The local government in Delhi has ordered a ban on Nestle's flagship product in India - Maggi Noodles, citing excessive lead content per government lab tests. Nestle disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable confusion in the media and amongst Nestle's customers, and Maggi sales begin to plummet. Other local governments and India's federal food-safety regulator also consider bans. Nestle must decide how to respond - options include suing the regulators and withdrawing the product, which could impact up to 25% of Nestle's India sales.