The Maggi Noodle Safety Crisis in India (B)

Ramanna, Karthik Kak, Radhika

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HBP

The local government in Delhi has ordered a ban on Nestle's flagship product in India - Maggi Noodles, citing excessive lead content per government lab tests. Nestle disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable confusion in the media and amongst Nestle's customers, and Maggi sales begin to plummet. Other local governments and India's federal food-safety regulator also consider bans. Nestle must decide how to respond - options include suing the regulators and withdrawing the product, which could impact up to 25% of Nestle's India sales.

出版日
2016/02
改訂日
2016/06
領域
国際経営
会計・コントロール
企業倫理・CSR
ボリューム
3ページ
コンテンツID
CCJB-HBS-116014
オリジナルID
9-116-014
ケースの種類
Supplement (Field)
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。

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