Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. In "The Heart of Business," Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. Part two, chapters 4-7, examines why the traditional view that the primary purpose of business is to maximize shareholder value is wrong, dangerous, and ill-suited to today's environment. Chapter 6 discusses how to ensure that purpose is deeply rooted within the company such that it guides every aspect of business and shows up in operations in real ways. This is difficult; it requires making the noble purpose the keystone of the corporate strategy, embracing and mobilizing all stakeholders, and aligning management practices. Visit TheHeartofBusiness.org to learn more. Proceeds from the sales of The Heart of Business will be donated to the Best Buy Teen Tech Centers.