Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. In "The Heart of Business," Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. Part three, chapters 8-13, discusses the human dimension that powers and unleashes what Joly refers to as human magic. It requires creating an environment that can energize each individual working at the company and results in extraordinary performance he calls irrational performance. Chapter 8 covers the idea that financial incentives do not drive performance, but rather are outdated misguided, potentially dangerous and poisonous, and hard to get right. However, when people are doing what matters to them they will flourish. The key ingredients to an environment where people will flourish are connecting individual search for meaning within the company's purpose, developing authentic human connection, fostering autonomy, growing mastery, and nurturing a growth environment. Visit TheHeartofBusiness.org to learn more. Proceeds from the sales of The Heart of Business will be donated to the Best Buy Teen Tech Centers.