Introduction: Redefining Global Strategy
Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
- チャプター
This chapter outlines an approach to global strategy that focuses on the differences across countries, and describes the book's central goal: to help businesses cross borders profitably by seeing the world as it really is, rather than in idealized terms. This chapter was originally published as the introduction to "Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter."
- 出版日
- 2007/09
- 領域
- ビジネス・行政関係
- ボリューム
- 8ページ
- コンテンツID
- CCJB-HBS-2617BC
- オリジナルID
- 2617BC
- ケースの種類
- Press Chapter
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。
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