Nissan Motor Co. Ltd.--2002
- ケース
- 人気ケース
Carlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. Having successfully transformed itself, the company faces a series of major challenges in the global marketplace.
- 出版日
- 2002/10
- 改訂日
- 2006/02
- 領域
- 経営・戦略
- ボリューム
- 24ページ
- コンテンツID
- CCJB-HBS-303042
- オリジナルID
- 9-303-042
- ケースの種類
- Case (Field)
- 言語
- 英語
- 翻訳
- 日本語
- カラー
- 製本の場合、モノクロ印刷での納品となります。