Wanxiang Group: A Chinese Company's Global Strategy

McFarlan, F. Warren Abrami, Regina Kirby, William C. Manty, Tracy Yuen Wong, Keith Chi-ho

  • ケース
HBI

With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a discerning acquirer of distressed companies in the U.S. While it saw acquisition as an exciting means for growth, company strategy at its Hangzhou, China headquarters also included vertical integration with a goal of developing a full-on electric car. Were these two goals divergent or complementary: mutually supportive or exclusive?

出版日
2008/02
改訂日
2008/07
領域
経営・戦略
ボリューム
19ページ
コンテンツID
CCJB-HBS-308058
オリジナルID
9-308-058
ケースの種類
Case (Field)
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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