Wanxiang Group: A Chinese Company's Global Strategy
- ケース
With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a discerning acquirer of distressed companies in the U.S. While it saw acquisition as an exciting means for growth, company strategy at its Hangzhou, China headquarters also included vertical integration with a goal of developing a full-on electric car. Were these two goals divergent or complementary: mutually supportive or exclusive?
- 出版日
- 2008/02
- 改訂日
- 2008/07
- 領域
- 経営・戦略
- ボリューム
- 19ページ
- コンテンツID
- CCJB-HBS-308058
- オリジナルID
- 9-308-058
- ケースの種類
- Case (Field)
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。
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