Canibal-Play It Green!
- ケース
![HBP](/themes/casecenter/images/publisher/1.png)
In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine's digital display, while disposing of their beverage containers and earning coupons or other rewards. The machine could also display advertising or serve as a communication tool. In 2016, the company's new machine, the i3, had more potential than earlier models, due to enhanced reliability and displays that could allow Canibal to pursue new markets. Benoit Paget, CEO and founder of Canibal, must choose a growth path: which customer segment should he focus on? How should he position his product? What would be the implications of these choices for marketing and sales requirements, pricing, and funding?
- 出版日
- 2019/02
- 領域
- 経営・戦略
- マーケティング
- 技術・情報管理
- 起業
- ボリューム
- 24ページ
- コンテンツID
- CCJB-HBS-319089
- オリジナルID
- 319089
- ケースの種類
- Case
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。