This case examines the challenges and opportunities of doing business in Finland. It highlights Finland's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles faced by businesses operating in the country, such as labor shortages, inflexibility in employment regulations, Russia's war in Ukraine, and slowing growth, contrasting these with the efforts undertaken by the government to improve the country's business climate. This is illustrated through the discussion of a business dilemma in which the confectionary company Fazer needs to manage its exit from the Russian market while continuing its sustainability efforts in a changing industry environment.