Honda (B)

Christiansen, Evelyn T. Pascale, Richard Tanner

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HBP

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive and fraught with error and serendipity. Honda (A) and (B) are designed to be used together to contrast two differing views of major events in a company's history, both of which are important for a general manager to understand.

出版日
1983/08
改訂日
2011/03
領域
経営・戦略
ボリューム
9ページ
コンテンツID
CCJB-HBS-384050
オリジナルID
9-384-050
ケースの種類
Supplement (Field)
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。

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