International Sourcing in Athletic Footwear: Nike and Reebok

Rosenzweig, Philip M.

  • ケース
HBP

Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility. How Nike and Reebok have addressed these questions is the focus of this case.

出版日
1994/05
改訂日
1994/07
領域
経営・戦略
ボリューム
17ページ
コンテンツID
CCJB-HBS-394189
オリジナルID
9-394-189
言語
英語
翻訳
日本語