3M Optical Systems: Managing Corporate Entrepreneurship

Bartlett, Christopher A. Mohammed, Afroze

  • ケース
  • 人気ケース
HBP

A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a computer privacy screen--after years of problems and continuing losses, and its absolute faith in the project. Also presents the division manager's concerns about the need for discipline and control, setting up a tension that is focused on the launch decision.

出版日
1994/12
改訂日
1999/05
領域
経営・戦略
ボリューム
19ページ
コンテンツID
CCJB-HBS-395017-02
オリジナルID
395017
ケースの種類
Case
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。