3M Optical Systems: Managing Corporate Entrepreneurship
- ケース
- 人気ケース
A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a computer privacy screen--after years of problems and continuing losses, and its absolute faith in the project. Also presents the division manager's concerns about the need for discipline and control, setting up a tension that is focused on the launch decision.
- 出版日
- 1994/12
- 改訂日
- 1999/05
- 領域
- 経営・戦略
- ボリューム
- 19ページ
- コンテンツID
- CCJB-HBS-395017-02
- オリジナルID
- 395017
- ケースの種類
- Case
- 言語
- 英語
- 翻訳
- 日本語
- カラー
- 製本の場合、モノクロ印刷での納品となります。