Teradyne: The Aurora Project

Bower, Joseph L.

  • ケース
HBP

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed very important to the future but unattractive to present customers and, therefore, the operating divisions. This revision is shorter and provides a simpler description of the technology involved. Teradyne: Managing Disruptive Change deals with the same set of problems from the perspective of corporate management--in particular why the skunk works approach was necessary and what new problems this approach creates even if the project is successful.

出版日
1997/05
改訂日
2007/10
領域
経営・戦略
ボリューム
18ページ
コンテンツID
CCJB-HBS-397114
オリジナルID
9-397-114
ケースの種類
Case (Field)
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。