Acer, Inc.: Taiwan's Rampaging Dragon

Bartlett, Christopher A. St. George, Anthony

  • ケース
HBI

Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into losses, and the transformation under founder Stan Shih's radical "fast food" business concept and his "client server" organization model, which are put to the test when a young product manager in Acer America develops a radically new multimedia home PC with global potential. Shih must decide whether to give an inexperienced manager in a loss-generating subsidiary the green light. May be used with: (9-399-011) Acer America: Development of the Aspire.

出版日
1998/12
改訂日
2001/01
領域
経営・戦略
ボリューム
20ページ
コンテンツID
CCJB-HBS-399010
オリジナルID
9-399-010
ケースの種類
Case (Field)
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。