Career Karma: Growth in a Time of Global Uncertainty (A)

Huang, Laura Jiang, Elizabeth Yu, Brandon

  • ケース
HBP

Career Karma is a startup focused on helping individuals looking to transition careers into computer engineering roles or similar fields by preparing them for formal technical training programs, or "coding bootcamps," that would lead to a successful career pivot upon graduating from the program. The platform also encouraged users to engage with each other in "squad" support groups and paired users with mentors (other users who successfully transitioned careers through Career Karma). This case explores the journey of Career Karma's three founders and navigating growth through an unexpected recession caused by a global pandemic.

出版日
2020/06
領域
マーケティング
組織行動・人的資源管理
起業
ボリューム
16ページ
コンテンツID
CCJB-HBS-420121
オリジナルID
420121
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。

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