Fighting AIDS and Pricing Drugs

Gourville, John T.

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HBP

In early 2001, makers of AIDS drugs were suing to prevent developing countries from violating their patents. The issue was driven by price. The developing countries could not afford the market price for these drugs. At the same time, the drug companies were reluctant to sell drugs at or below cost in one country and at 10 to 20 times cost in another country. Using a series of published articles, this case outlines the pressures facing the drug companies and asks the question, "How should they respond?"

出版日
2002/02
業種
医療・医薬品
領域
マーケティング
ボリューム
14ページ
コンテンツID
CCJB-HBS-502061
オリジナルID
502061
ケースの種類
Case
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。