Godiva Japan: Think Local, Scale Global

Deshpande, Rohit Cekin, Esel Kanno, Akiko

  • ケース
HBP

This case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, within Godiva's global enterprise, Godiva Japan had become number two in terms of worldwide sales and number one in terms of profits. It exported made-in Japan products and concepts to Godiva's other markets. How could Chouchan keep the momentum and sustain Godiva Japan's top-line and bottom-line growth going forward? Would he be able to keep the balance between aspirational and accessible? How much of the success in Japan might contribute to the growth of Godiva's global sales?

出版日
2017/01
改訂日
2018/02
領域
マーケティング
ボリューム
13ページ
コンテンツID
CCJB-HBS-517056
オリジナルID
9-517-056
ケースの種類
Case
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。