STRIVR (B): Moving into the Enterprise

Lal, Rajiv Johnson, Scott

  • サプリ
HBP

STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been requesting soft skills training. Should STRIVR puruse this new opportunity? How should STRIVR price its software for enterprise customers? Was it a good idea for STRIVR to build generic training products that could potentially scale quickly?

出版日
2018/03
改訂日
2020-01-01
領域
マーケティング
技術・情報管理
ボリューム
8ページ
コンテンツID
CCJB-HBS-518091
オリジナルID
518091
ケースの種類
Supplement
言語
英語
カラー
製本の場合、カラー印刷での納品となります。

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