La Roche-Posay: Growing L'Or al's Active Cosmetics Brand
- ケース
- 新着ケース
![HBP](/themes/casecenter/images/publisher/1.png)
As 2018 neared its end, Laetitia Toupet, international general manager of L'Or al's La Roche-Posay brand reflected on the brand's achievements over the past year. At 1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the world. While Toupet was pleased with this feat, she believed that the brand was at a critical juncture. It was time to make some significant marketing decisions related to brand positioning to try to accelerate La Roche-Posay's future growth trajectory as dermocosmetics moved from serving a niche market to the mainstream.
- 出版日
- 2019/10
- 改訂日
- 2019-12-01
- 業種
- 医療・医薬品
- 領域
- マーケティング
- ボリューム
- 27ページ
- コンテンツID
- CCJB-HBS-520035
- オリジナルID
- 520035
- ケースの種類
- Case
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。