Zalora: Data-Driven Pricing Recommendations

Israeli, Ayelet

  • ケース
HBP

This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presesnts reports that were created by the data science team to answer the pricing question presented in the case. The students analyze those reports to facilitate learnings about data genertaing process, descriptive analysis, statistical analysis, and other aspects important for data driven decision making.

出版日
2022/08
領域
経営・戦略
マーケティング
起業
ボリューム
6ページ
コンテンツID
CCJB-HBS-523032
オリジナルID
523032
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。