Becton Dickinson & Co.: VACUTAINER Systems Division

Cespedes, Frank V. Rangan, V. Kasturi

  • ケース
HBI

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the negotiations, which involve the buying group's attempt to negotiate both lower prices and different distribution terms with BD. The case provides background information about important industry changes and the previous history of purchasing and negotiations among BD, the buying group, and important distributors. As well as a pricing-negotiations case, it is a good vehicle for raising issues concerning what factors affect the balance of power in channel relations.

出版日
1986/10
改訂日
1989/11
領域
マーケティング
ボリューム
21ページ
コンテンツID
CCJB-HBS-587085
オリジナルID
9-587-085
ケースの種類
Case (Field)
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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