BIG BAZAAR
- ケース

This case is accompanied by a Video Short for Premium Educators to show in class. To watch the video or display to students, click on the video icon. Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key decisions on its supply chain. At the time of the case (2006), small "mom-and-pop" stores still dominated Indian retailing, but that was changing rapidly because of the entry of "organized" retailers such as Pantaloon. Pantaloon's management faced some exciting opportunities as well as some potential competition from global retailers that were planning to enter the Indian market and large Indian business houses that were planning to establish retailing businesses.
- 出版日
- 2006/04
- 領域
- 生産・業務管理
- ボリューム
- 23ページ
- コンテンツID
- CCJB-HBS-606099
- オリジナルID
- 9-606-099
- ケースの種類
- Case (Field)
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。