Can IKEA Group double its global sales within a decade by expending in emerging markets while implementing on its ambitious sustainability strategy that included focusing on raw material sourcing and suppliers' production processes? The case focuses on IKEA Group's efforts to manage the environmental impacts associated with its use of wood, which constituted the majority of its total procurement volume. The company needs to design and deploy a sustainability plan to procure wood to support production processes and stores located throughout the world, especially in the context of the company's aggressive growth plans.