As he considered his plans for the future, Glenn Sanford, CEO of eXp World Holdings, Inc., faced an exciting conundrum. He had built the first all-remote real estate brokerage firm, eXp Realty, which had been growing exponentially and was thriving, even amidst the COVID-19 pandemic. eXp now had tens of thousands of agents, growing profits, and the potential for expansion into new global markets. Meanwhile, the virtual platform on which eXp was built, Virbela, was rapidly gaining enterprise-scale clients, as a wide range of industries looked to transition to remote operations during the pandemic. Sanford needed to decide how to allocate his company's talent, time, and resources. Should he maximize eXp Realty's growth and profits or focus on promoting Virbela's game-changing virtual platform?