The Nuqul Group was established in 1952 by Elia Nuqul, a Palestinian refugee who fled his hometown in 1948 with his family to Jordan. He overcame many hardships in his initial years there, but subsequently started a trading business that grew to become one of Jordan's largest family businesses. Its flagship company, Fine Hygienic Holding (FHH), was a leader in hygienic paper products across the Middle East and North Africa. In March 2023, Ghassan Nuqul, a second-generation family member and chairman of FHH, was at a crossroads. Following his father's death in 2022, Ghassan and his three siblings decided to split the Group's assets among themselves so that each brand of the family could forge its own path. They were in discussions to finalize the details of the agreement. What would this mean for the future of the family? Would it make the family stronger, or would it weaken family ties?