ZARA: Fast Fashion
- ケース
- 人気ケース
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.
- 出版日
- 2003/04
- 改訂日
- 2006/12
- 領域
- 経営・戦略
- ボリューム
- 35ページ
- コンテンツID
- CCJB-HBS-703497
- オリジナルID
- 9-703-497
- ケースの種類
- Case (Field)
- 言語
- 英語
- 翻訳
- 日本語
- カラー
- 製本の場合、モノクロ印刷での納品となります。