Provides a comprehensive background of the video rental industry and home entertainment giant, Blockbuster Inc. Follows the life of Blockbuster Inc. from its first days under founder Wayne Huizenga to its most recent developments under 2003 CEO John Antioco. By looking at various strategic decisions its leaders have made throughout the past few decades, students come to understand better how Blockbuster Inc. has become the industry's dominant player. Also explores the fascinating economics of the home video industry, paying particular attention to the unique revenue-sharing model that has developed in recent years. Understanding Blockbuster Inc. and the video industry's background also allows students to analyze better the various technological substitution threats (such as DVD, DIVX, sell-through, home delivery services, Internet subscription services, personal video recorders, pay-per-view, and video-on-demand). May be used with: (9-704-407) Blockbuster Inc. & Technological Substitution (B): Confronting New Digital Formats; (9-704-462) Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game; (9-704-463) Blockbuster Inc. & Technological Substitution (D): The Threat of Direct Digital Distribution.