Airbus versus Boeing (A)

Casadesus-Masanell, Ramon Voigt, Erich Alexander Mitchell, Jordan

  • ケース
HBP

Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop their own. The case series moves through to the events thereafter of Airbus' decision to pursue the A380 and Boeing's decision relating to developing a stretch 747.

出版日
2016/01
改訂日
2016-12-01
ボリューム
17ページ
コンテンツID
CCJB-HBS-716436
オリジナルID
716436
ケースの種類
Case
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。