AKB48: Going Global? (B)

Alcacer, Juan Yamazaki, Mayuka

  • サプリ
HBP

After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the geographic limits of a product and what changes, if any, should be done to adapt it to a chosen market. Given high levels of piracy in the music industry, students are not only able to explore the value creation aspects of AKB48 but also the value capture features of its business model.

出版日
2017/06
領域
経営・戦略
ボリューム
7ページ
コンテンツID
CCJB-HBS-717446
オリジナルID
9-717-446
ケースの種類
Supplement
言語
英語
翻訳
日本語
カラー
製本の場合、カラー印刷での納品となります。

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