The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University. Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a daunting and mounting set of challenges, most of which stem from financial and demographic changes that are far beyond its control. During Huntington's eleven-year tenure, the university has experimented with a number of efforts aimed at attracting and retaining students. But in 2019, with enrollment, retention, and graduation rates stagnating and the university once again running a deficit, Huntington must consider more drastic measures. What can he do to underscore the "Heidelberg difference" and ensure that the university survives?