In October 2017, Experian, one of the "Big Three" consumer credit reporting agencies in the United Kingdom made an offer to acquire ClearScore for a total consideration of 293 million. Founded by Justin Basini, Dan Cobley, and Nigel Morris in 2014, ClearScore was the UK's first company to offer consumers full credit reports and scores for free. ClearScore had accumulated over 5 million customers since its launch on July 15, 2015, and was growing rapidly. In the final quarter of 2017, it was set to reach break-even and deliver 27 million in revenues for the year. Was this the time to sell?