In 2001, Monster.com was an Internet site that, among other things, connected individuals seeking jobs with organizations wanting to hire. Its substitutes included help wanted classified advertising in newspapers. Monster was one of the few Internet companies that had weathered the bursting of the dot-com bubble and continued to grow both its revenues and profits at rates above 50% per year in 2001. This case examines why the company was able to prosper and discusses options for future growth. Also explores the question of how important focus is to an Internet company, asking how far from its core business Monster could diversify.