Zipcar

Hart, Myra M. Carter, Wendy

  • ケース
HBI

Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity definition, and brand building. Also provides background on writing the business plan, creating a budget and building financials, developing a management team, creating business partnerships, and financing the businesses.

出版日
2001/10
改訂日
2005/08
領域
起業
ボリューム
17ページ
コンテンツID
CCJB-HBS-802085
オリジナルID
802085
ケースの種類
Case
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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