Zipcar
- ケース

Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity definition, and brand building. Also provides background on writing the business plan, creating a budget and building financials, developing a management team, creating business partnerships, and financing the businesses.
- 出版日
- 2001/10
- 改訂日
- 2005/08
- 領域
- 起業
- ボリューム
- 17ページ
- コンテンツID
- CCJB-HBS-802085
- オリジナルID
- 802085
- ケースの種類
- Case
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。
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