Wes Hall founded Kingsdale Advisors and built it into one of Canada's leading shareholder services and advisory firms. Influenced by the Black Lives Matter (BLM) movement and a series of social injustices-specifically the death of George Floyd in police custody-Hall had an idea to use his privilege, power, and position to make a social impact. He decided to risk his financial security and potentially jeopardize his reputation to launch a new venture, BlackNorth Initiative (BNI), to combat systemic racism. After an initial burst of positive reactions to the BNI, Hall was left with the questions that confront every entrepreneur: What problem am I addressing? What solution should I pursue? Am I the right person to take on this challenge? Who do I need on my team? Hall wants BlackNorth Initiative to have lasting impact after the momentum of the BLM fades. Just two months after launching BNI, Hall faced a dilemma: a leading Canadian businessman and philanthropist offered to donate $1,000,000 to the BNI if they would establish a cultural center for Black Canadians. As Founder and Chairman of the BlackNorth Initiative, Hall had a decision: should he accept the funds and build the center? Could a cultural center help dismantle anti-Black systemic barriers from the bottom up and help legitimize BNI with community activist groups? Or would the costs of establishing and running a center ultimately dilute his focus and diffuse the power of his initial idea?