Troverie (A)
- ケース
![HBP](/themes/casecenter/images/publisher/1.png)
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could customer acquisition costs be reduced through optimization of marketing messages and channels, or did high marketing costs presage a fundamental problem with Troverie's business model? Troverie was an authorized retailer of 17 luxury watch brands, and had partnered with brick-and-mortar jewelry retailers that would drop ship the watches from their inventory in exchange for a share of Troveries's revenue. The brands were authorizing online sales for the first time, to combat "grey market" outlets that sold their watches without the manufacturer's warranty.
- 出版日
- 2021/12
- 改訂日
- 2022-05-01
- 領域
- 起業
- ボリューム
- 22ページ
- コンテンツID
- CCJB-HBS-822068
- オリジナルID
- 822068
- ケースの種類
- Case
- 言語
- 英語
- カラー
- 製本の場合、カラー印刷での納品となります。
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