AllSpice: GitHub for Hardware Engineers

Bussgang, Jeffrey J. Martin, Mel

  • ケース
  • 新着ケース
HBP

AllSpice, a software-as-a-service company that built a GitHub-like revision control tool for hardware engineers, was in the midst of preparing for rapid scale when the 2022 market downturn left them with big decisions to make. Cofounder and CEO Valentina Ratner had to map out the company's path to a successful Series A while deciding on how they should dedicate their resources. Early customer discovery experiments showed that engineers had an interest in the product, but Ratner needed to figure out the go-to-market motion they should focus their effort on: a bottoms-up freemium model, a top-down enterprise model, or something in between that relied on targeting engineers directly through inside sales efforts. Leading into her April board meeting, Ratner devised a plan to share with her investors.

出版日
2022/09
領域
経営・戦略
起業
ボリューム
14ページ
コンテンツID
CCJB-HBS-823022
オリジナルID
823022
ケースの種類
Case
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。