Philips versus Matsushita: The Competitive Battle Continues

Bartlett, Christopher A.

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HBP

Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive advantage of the other. The case shows how each is faced to restructure as its competitive advantage erodes.

出版日
2009/12
領域
経営・戦略
ボリューム
20ページ
コンテンツID
CCJB-HBS-910410
オリジナルID
9-910-410
言語
英語
翻訳
日本語