Goldwind USA: Chinese Wind in the Americas

Abrami, Regina M. Koch-Weser, Iacob

  • ケース
HBP

To maximize their effectiveness, color cases should be printed in color. Many Chinese firms have struggled in the United States. Renewable energy is a fledgling, high-risk market. Can Goldwind USA, a leading producer of wind turbines, overcome the odds? The case examines the many strategic choices Goldwind faced as it established its first major overseas subsidiary in Chicago: building a local team around a U.S. CEO; bridging cross-cultural differences among management; overcoming regulatory hurdles; sourcing from local suppliers; and facilitating turbine sales through innovative deal structures.

出版日
2012/05
領域
経営・戦略
ボリューム
39ページ
コンテンツID
CCJB-HBS-912416
オリジナルID
9-912-416
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。