Nestle's Globe Program (C): "Globe Day"

Killing, Peter

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IMD

This is the third of a three-case series (IMD-3-1334 to IMD-3-1336). This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon. A video is available to accompany the case series 'IMD-3-1334-V'.

出版日
2003/01
改訂日
2005/03
領域
経営・戦略
ボリューム
4ページ
コンテンツID
CCJB-IMD-3-1336
オリジナルID
IMD-3-1336
ケースの種類
Case
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。

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