Nestle's Globe Program (C): "Globe Day"
- サプリ
- 人気ケース
This is the third of a three-case series (IMD-3-1334 to IMD-3-1336). This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestle's market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson - full of criticism - and the question is how he should handle the afternoon. A video is available to accompany the case series 'IMD-3-1334-V'.
- 出版日
- 2003/01
- 改訂日
- 2005/03
- 領域
- 経営・戦略
- ボリューム
- 4ページ
- コンテンツID
- CCJB-IMD-3-1336
- オリジナルID
- IMD-3-1336
- ケースの種類
- Case
- 言語
- 英語
- 翻訳
- 日本語
- カラー
- 製本の場合、モノクロ印刷での納品となります。
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