Aldo’s Global Omnichannel Imperative

Toulan, Omar Huang, Shih-Han

  • ケース
IMD

Late 2015. E-commerce was changing the face of retailing, and ALDO, a Canadian shoe retailer with a global presence, was not immune. The effects of e-commerce were felt not just in the sales channels, but in the whole customer experience and the customer journey. To successfully execute a compelling online and overseas strategy, there were a few things that ALDO needed to consider: 1) How could it build its online presence overseas given its historical expansion via a franchise model? 2) Given the rise of e-commerce, should ALDO reconsider its internationalization business model? 3) What does a truly omnichannel business look like for ALDO, and what does the company need to do to make it succeed?

出版日
2018/12
業種
卸売・小売
領域
経営・戦略
ボリューム
7ページ
コンテンツID
CCJB-IMD-7-2049
オリジナルID
IMD-7-2049
言語
英語