Aldo’s Global Omnichannel Imperative
- ケース
Late 2015. E-commerce was changing the face of retailing, and ALDO, a Canadian shoe retailer with a global presence, was not immune. The effects of e-commerce were felt not just in the sales channels, but in the whole customer experience and the customer journey. To successfully execute a compelling online and overseas strategy, there were a few things that ALDO needed to consider: 1) How could it build its online presence overseas given its historical expansion via a franchise model? 2) Given the rise of e-commerce, should ALDO reconsider its internationalization business model? 3) What does a truly omnichannel business look like for ALDO, and what does the company need to do to make it succeed?
- 出版日
- 2018/12
- 業種
- 卸売・小売
- 領域
- 経営・戦略
- ボリューム
- 7ページ
- コンテンツID
- CCJB-IMD-7-2049
- オリジナルID
- IMD-7-2049
- ケースの種類
- Published Sources
- 言語
- 英語
- カラー
- 製本の場合、モノクロ印刷での納品となります。