Logitech’s growth strategy with Lifesize and Google’s Revue (2008–2011)
- ケース
Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a "Four- Screen" strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.
- 出版日
- 2020/01
- 改訂日
- 2022-05-01
- 領域
- 経営・戦略
- ボリューム
- 9ページ
- コンテンツID
- CCJB-IMD-7-2224-02
- オリジナルID
- IMD-7-2224
- ケースの種類
- Published Sources
- 言語
- 英語
- カラー
- 製本の場合、カラー印刷での納品となります。
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