Logitech’s growth strategy with Lifesize and Google’s Revue (2008–2011)

Michel, Stefan Pulcrano, Jim Gambirasi, Vittoria Fominykh, Serguei He, Sunny Lirong Rühl, Thomas

  • ケース
IMD

Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a "Four- Screen" strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.

出版日
2020/01
改訂日
2022-05-01
領域
経営・戦略
ボリューム
9ページ
コンテンツID
CCJB-IMD-7-2224-02
オリジナルID
IMD-7-2224
ケースの種類
Published Sources
言語
英語
カラー
製本の場合、カラー印刷での納品となります。

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