岐路に立つ トレーダー・ジョーズ

Niccolò Pisani Goutam Challagalla Inès Augier

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IMD

When Covid-19 hit the US in 2020, the grocery retail industry underwent a greatly accelerated digital transformation as consumers’ habits changed drastically in a matter of weeks. As Americans sought to avoid their risk of exposure to the coronavirus, the adoption of online grocery shopping, click-and-collect and self-checkout skyrocketed. By 2022, it appeared this shift was here to stay, changing the grocery business for the long term. Yet, while big supermarket chains were scrambling to capture this new wave of digital shoppers, Trader Joe’s consciously decided not to invest in e-commerce or omnichannel solutions. The company doubled down on experiential retail, choosing to remain a pure brick-and-mortar player and to keep its stores low-tech. Can this maverick company maintain a competitive advantage by going against the macro-trend of digitalization?

出版日
2025/03
業種
食品・家庭用品
卸売・小売
領域
経営・戦略
ボリューム
12ページ
コンテンツID
CCJB-IMD-7-2387-JP
オリジナルID
IMD-7-2387-JP
ケースの種類
Case
言語
日本語
翻訳
English
カラー
製本の場合、モノクロ印刷での納品となります。