Rituals Cosmetics: Building the world’s leading well-being brand in Asia

Turpin, Dominique Puri, Sandeep

  • ケース
IMD

Rituals, founded in the Netherlands in 2000 by Raymond Cloosterman, has had double digit growth over the last 15 years. It had taken the European beauty industry by storm, opening two to three stores weekly. At its current pace, Rituals would soon be opening over 150 new shops per year and expanding to new markets on an annual basis. In addition to having its own stores network, Rituals’ sales channels included franchises, travel stores, various partners such as luxury hotels and an online shopping platform in multiple languages. Cloosterman’s ambition was to double his business from €1 billion to €2 billion over the next 5-10 years. Part of that plan was a very strong footprint with brick-and-mortar stores, and an online share of 25% to 30%. Offline and online experiences had to become a seamless kind of operation. Cloosterman believed that it would be difficult to reach a €2 billion target without expanding his brand into Asia.

出版日
2023/08
領域
マーケティング
ボリューム
21ページ
コンテンツID
CCJB-IMD-7-2411
オリジナルID
IMD-7-2411
ケースの種類
Case
言語
英語
カラー
製本の場合、カラー印刷での納品となります。