The Pizza Public Company Limited, Thailand (D)

Pearce, Michael R. Slaughter, Kathleen O'Neil, Elizabeth

  • ケース
Ivey

In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, the chief operating officer and his team are planning for a new pizza brand when plans are stopped by a court summons from Tricon USA accusing the company of too closely following the Pizza Hut brand. Pizza Public Company is required to continue operating Pizza Hut until the matter is settled in court; lawyers predict this could take six months. New brand planning comes to a halt and the company's marketing manager resigns.

出版日
2003/12
改訂日
2009/10
領域
マーケティング
ボリューム
2ページ
コンテンツID
CCJB-IVE-9B03A027
オリジナルID
9B03A027
ケースの種類
Supplement
言語
英語
翻訳
日本語
カラー
製本の場合、モノクロ印刷での納品となります。

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