Suntech Power Holdings: How to Avoid Bankruptcy

Chng, Daniel Han Ming Zhao, Ziqian

  • ケース
Ivey

In 2013, Suntech Power Holdings Co., Ltd. (STP) was facing the threat of bankruptcy. The chief executive officer (CEO), who had founded the company in China in 2001, was aware of the complexity and challenges of an emerging global industry (solar energy) and economy (China). Fears of energy shortages had fuelled the growth rate for the global solar energy industry, and governments in many countries had introduced subsidies for solar energy initiatives. Consequently, the company had grown from a technology start-up to the leading global producer of photovoltaic solar cells and modules in 2011. However, by 2013, the company was facing financial distress and the threat of bankruptcy. Many factors, including the fluctuating cost of silicon, difficulty finding a stable silicon supplier, the 2008 economic downturn, an uncooperative management team, and the subsequent decline in the solar energy market had caused major problems for STP. How could the CEO turn this company around and avoid bankruptcy?

出版日
2017/07
領域
経営・戦略
ボリューム
15ページ
コンテンツID
CCJB-IVE-9B17M106
オリジナルID
9B17M106
ケースの種類
Case (Pub Mat)
言語
英語
翻訳
日本語
カラー
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