Alibaba Cainiao’s Smart Green Logistics Strategy: Good for the Earth, Good for the Business

Liang, Hao Cheah, Sin Mei

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SMU

In November 2020, after the world’s largest online shopping festival, also known as Singles’ Day or “11.11 Global Shopping Festival” in China ended on a high note, the express delivery industry was again confronted with issues of burgeoning packaging waste and increasing carbon footprint from parcel deliveries.
Cainiao Smart Logistics Network, a logistics arm of Alibaba Group, the largest e-commerce company in China, had been mitigating the impact caused by rapid e-commerce and logistic development. An e-commerce logistics platform, Cainiao led the industry to embark on nationwide green campaigns and launched digitalisation initiatives, including the introduction of e-shipping labels, smart packing, sorting, and parcel routing algorithms. On a broader scale, Cainiao had also built smart warehouses, and deployed robots and autonomous vehicles that contributed to lower ecological footprint. Yet, much remained to be done and at a significant cost. What else could Cainiao do to promote going green, keeping in mind that there was an economic cost associated with all such initiatives?

出版日
2021/09
領域
経営・戦略
ボリューム
15ページ
コンテンツID
CCJB-SMU-21-0027
オリジナルID
SMU-21-0027
ケースの種類
Library
言語
英語
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