[Teaching Note] Alibaba Cainiao’s Smart Green Logistics Strategy: Good for the Earth, Good for the Business
- ティーチングノート
In November 2020, after the world’s largest online shopping festival, also known as Singles’ Day or “11.11 Global Shopping Festival” in China ended on a high note, the express delivery industry was again confronted with issues of burgeoning packaging waste and increasing carbon footprint from parcel deliveries.
Cainiao Smart Logistics Network, a logistics arm of Alibaba Group, the largest e-commerce company in China, had been mitigating the impact caused by rapid e-commerce and logistic development. An e-commerce logistics platform, Cainiao led the industry to embark on nationwide green campaigns and launched digitalisation initiatives, including the introduction of e-shipping labels, smart packing, sorting, and parcel routing algorithms. On a broader scale, Cainiao had also built smart warehouses, and deployed robots and autonomous vehicles that contributed to lower ecological footprint. Yet, much remained to be done and at a significant cost. What else could Cainiao do to promote going green, keeping in mind that there was an economic cost associated with all such initiatives?
- 出版日
- 2021/09
- 領域
- 経営・戦略
- ボリューム
- 13ページ
- コンテンツID
- CCJB-SMU-21-0027TN
- オリジナルID
- SMU-21-0027TN
- ケースの種類
- Library
- 言語
- 英語
- カラー
- 製本の場合、カラー印刷での納品となります。
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