Snack Time with Generation Z

Cian, Luca Brewster, Meade

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DARDEN

This case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part of a final exam (together with other mini cases). Another possibility is to use this case as a live case or as a case to discuss focus groups.

出版日
2022/10
領域
マーケティング
ボリューム
2ページ
コンテンツID
CCJB-UVA-M-1032
オリジナルID
M-1032
ケースの種類
Case
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。