The Genius Behind Netflix’s Ascension to the Top: Personalization-Driven Arbitrage

Chatterjee, Sayan

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This technical note deconstructs the amazing decisions made by the streaming company Netflix that allowed it to become one of the only profitable streaming services in 2024. It has succeeded by acquiring critical capabilities with very little capital outlay and monetizing these beyond what anyone imagined possible through different forms of what this note terms “arbitrage.” This story has wide relevance to businesses that want to simultaneously increase value and lower costs, commonly known as business model innovation.

出版日
2024/09
業種
情報通信
領域
経営・戦略
マーケティング
ボリューム
10ページ
コンテンツID
CCJB-UVA-S-0456
オリジナルID
S-0456
ケースの種類
Technical Note
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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