In August 2024, Tyson Foods Inc.’s (Tyson's) newly appointed CFO, Kane Warrick, confronts a defining choice: protect performance or redefine the company’s future. With US demand slowing and the board demanding a credible growth plan, Tyson must look abroad. Asia offers familiarity, established supply chains, and reliable execution. Africa promises explosive demographic growth, a youthful population, and the chance to shape a market for decades—but with formidable infrastructure and regulatory risks.

Warrick must decide whether Tyson should double down where it is already strong or make a bold, resource-intensive bet on a region that could transform the company's global footprint. The decision will test Tyson's appetite for risk, its commitment to its mission of “feeding the world like family,” and its willingness to trade short-term certainty for long-term ambition.