Micro Connect (B): the Bellwether Program

Rui, Meng Wang, Chu

  • サプリ
CEIBS

Supplement to "Micro Connect (A): Connecting Small Business to Global Capital".

Case B describes the Bellwether Program, Micro Connect's first transitional initiative after introducing the MCEX Market Accepted Protocol (MAP). The plan deployed business development teams to co-invest in new ventures, educate the market, and attract new investors. Yet as Micro Connect moved from direct investment to platform building, much of its initial workforce became redundant, leading to layoffs. With the Bellwether Program underway amid reductions, concerns mounted. How should Micro Connect continue its transformation?

出版日
2026/03
業種
金融
領域
財務
ボリューム
2ページ
コンテンツID
CCJB-CBS-FIN-25018-C
オリジナルID
FIN-25-018-CE
ケースの種類
Supplement
言語
英語
カラー
製本の場合、モノクロ印刷での納品となります。

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